AG LAUNCHES 20-YEAR SELVAGE COLLECTION
Deninwear and lifestyle AG has launched a collection comprised of the world’s finest selvage denim to mark its 20th anniversary this year. The capsule includes 20 beautifully selvages from 12 of the world’s most respected denim mills such as Isko and Cone Mills, among others, representing six countries, each with rich and storied denim histories.
Each piece of the collection is crafted from selvage. Unique characteristics of each fabric, mill, and country are revealed through the distinct cottons and traditional weaving techniques. The blue shades range from deep and saturated to vibrant indigo.
Selvage denim is defined by the “self-finished” edge of the fabric that keeps it from unraveling and fraying and is a long-time favorite fabric of denimheads worldwide.
“Denim is unique in that it has this uncanny appeal, this indigo siren that calls to people—it has to be the most sentimental fabric in existence. Denim records and displays the wearer’s story through the unique fades, stains, and tears, but instead of ruining the garment, these marks enhance it. It’s like a living fabric in that sense, and for 20 years denim has been at the foundation of the brand and indigo in our veins. What better way to honor the fabric than by searching the world for not only the best denim, but the best traditional selvage denim?” says Sam Ku, AG’s president and and creative director.
The 32-piece collection for men and women is available exclusively on agjeans.com and in AG retail stores, ranging from $258 to $428.
